Your profile picture will appear as your icon every time your page’s content shows up in the Facebook News Feed and when you comment on other posts. Square dimensions are best, but Facebook will crop the photo into a circle for ads and posts, so leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments.
How To Advertise on Facebook in 2024 8-Step Guide
Another feature is the ability to verify the business address and domain, something particularly beneficial for local businesses. Businesses can Jackpot Jill Casino Facebook Page publish their stories, showcase their products, communicate with their customers on Messenger, and run events and advertising campaigns. This means you will lose all content, insights, and any data related to your page. If you think you might want to see this information later, make sure to download a copy of your Page data before you start deleting.
Once you are logged in to your Facebook account, it’s time to create your page. Facebook Business pages are profiles that public figures and businesses can use to advertise themselves and provide details about the goods and services they offer. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users. This makes it a high-leverage channel for connection and conversion.
- These short, 24-hour posts are perfect for sharing timely updates, behind-the-scenes content, or special announcements.
- With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
- Facebook Business pages are profiles that public figures and businesses can use to advertise themselves and provide details about the goods and services they offer.
In his free time he likes to travel, read, and make failed attempts at music. Going live on Facebook allows you to connect with your viewers, making it a powerful tool for building trust and fostering a sense of community. Live videos offer an authentic, unfiltered way to interact with your followers, whether it’s by answering questions, demonstrating products, or hosting a Q&A session. Facebook offers different templates based on the type of business you have.
One Platform for All Your Social Media Channels
Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.
The upcoming section will explore advanced tactics to enhance your page’s performance and achieve your business objectives. Dive into your audience insights to understand their preferences, behaviors, and the types of posts they interact with most. Do they respond better to videos, images, or thought-provoking text updates? A winning strategy is not just about posting what you want to share—it’s about aligning your content with what your audience needs and enjoys. Facebook allows you to provide additional details about your business, such as contact information, operating hours, and location. Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
A group provides a space where people feel more involved and part of a community, which helps build loyalty and trust around your brand. Encouraging audience participation can be a fun way to boost engagement. Use polls and quizzes to ask your followers questions or get their opinions on topics related to your business. Once these steps are complete, you’re ready to move on to the next stages, such as filling in additional details, adding business hours, and publishing your page.
Facebook is the king of social networks with millions of active users, and creating a business page is the first step to connecting with them. A Facebook Business page represents a brand, business entity, organization, or public figure on Facebook, while a personal page is for a single person. Businesses can showcase their products and services on a business page and share news and updates with their users. Here at Social Think, we’re all about helping businesses rock it on social media. Hit us up today to chat about how our social media strategy and analytics services can help take your Facebook game to the next level. Social media marketers are always putting together lists of the best times to post on Facebook.
Tools for marketing, analytics and customer engagement are just a few examples. Another great way to increase engagement is by encouraging reactions and shares. When you post content, ask your followers to like, react, or share it with their friends. By doing so, your posts will be seen by a wider audience, which can help you reach potential customers who might not have discovered your business otherwise. Facebook is the most used social media platform for marketers around the world.
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