Besides identifying these issues, WebFX will provide recommendations on how to fix them. GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.
- Unsure why your website isn’t ranking higher in Google and other major search engines?
- SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.
- Among many other factors that can affect your website performance.
- Before you choose an agency, look at what their audits include.
- Research competitors and find opportunities with search volume, competition and CPC data.
- Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results.
The 9 best SEO audit tools in 2025
This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content. All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations. This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans. Serpstat is an affordable all in one SEO toolkit and its pricing starts just at $69/mo and it offers a Site Audit tool which evaluates how optimized a website is.
Think of this as the headline act—it must grab attention immediately. Make sure the colors match your branding and are easy to read. Look at contrast, as this is especially important BHS Links for buttons and links. Make CTAs (like “Buy now” or “Learn more”) stand out visually. Check the top-performing landing pages in Google Analytics and their engagement rates. Pages with low engagement rates may have poor content or a disconnect between user expectations and page design.
For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged. Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website’s visibility in SERPs.
Afterwards, I added alt text to all other images that were missing it. If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text. …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization. Sorting out errors, and improving your meta titles and descriptions for most posts, pages, and categories is 100% worthwhile.
Improve Your Website Speed
Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.
Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now. Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one.
Google AdSense Guide: increase earnings and escape low CPC
They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report. The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency. With an experienced agency, your company receives several perks.
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