By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching SEO Anomaly search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.
Google is Getting Smarter. Is Your Content Keeping Up?
- Moz Pro is an all-in-one suite of SEO tools that provides site audits, keyword research, and link analysis, with a focus on simplifying SEO tasks through a user-friendly interface.
- Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page.
- A URL that has a lot of random numbers and symbols is not SEO friendly.
- On-page SEO focuses on optimizing factors within the website itself, such as content quality, keywords, and HTML tags.
- Optimized images enhance user experience, boost performance, and contribute to better rankings.
Google predominantly evaluates and ranks your content based on the mobile version of the page. If your URL is not indexed, check out our guide to Google indexing to understand why, and to learn how you might be able to get it indexed. The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers.
Chunk Your Content to Maximize Readability
This tells you that the best picks for men and women is an important subtopic to include. It makes sense to use this for your page title as H1 is the highest level heading there is. Even better, many on-page improvements are super quick and easy to do.
It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority.
We know the saying, “Content is king.” and yes, good content can do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage is about, but HTML header tags also create a pleasant user experience.
If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query.
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