To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit. Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.
Fix your issues in-house
- Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website.
- This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.
- Checking your h1 tags will require you to either manually check each page or utilize the results from your website crawler.
- Kyle is an SEO professional at Wix.com with experience across various industries.
- Canonical links are important for ensuring Google indexes the correct version of a webpage.
- Avoid spammy or low-quality backlinks, as they can lead to penalties.
The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found. We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links. I actually think that disavowing toxic links has little effect and tend to ignore them now.
Step 6: Make sure meta tags are optimized
Over time, these efforts resulted in improved keyword visibility and organic traffic recovery. It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth. Meanwhile, shift your focus to creating value—whether that’s through blogs, tools, or interactive content. Consistency in quality over time is your best ally for regaining rankings and trust.
If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions. Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
Understanding what the audit is for and even doing it is not the most important aspect, but rather the actionable results that are derived from the audit. In order to improve your website performance, an SEO audit is essential. Again, there are plenty of tools for completing a search engine optimization audit.
You can distribute the number of pages across multiple websites. Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist.
However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline. Want to improve your website’s ranking in search engine results pages (SERPs)? A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes. A website audit tool may also check your page authority, which is a score that predicts how well a page will rank on SERPs. To improve your score, seek external links from high-authority pages BHS Links that outrank yours.
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